Data Analytics & Metrics

“You cannot manage what you cannot measure”

Similar phrases have been requoted many times and argued for and against more times than I can think of, however nothing is more clear to any business than the requirement for some sort of direction indicator.

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Like anyone wishing to get somewhere, whether that be by road, sea or air, they need to have some idea of where that “somewhere” is.  Equally, having that map with “somewhere” clearly highlighted as your destination is useless unless you know your current position on that map at any particular moment in time.

Clear, accurate, data can provide that current position but is of limited use unless you can manipulate it in a way that lets you see the landscape around you.

Just as that traveller taking bearings from his map and compass, a business needs to look in detail at the features around it which further define its position on the road to success.

Reports which slice and dice data allow the business to focus (“drill”) into the detail behind the bigger picture are equally as useful tools as the “bird’s eye” views which aggregate data across regions and geomarkets (or shops on either side of the street!)

mercury7 takes the data from your business and provides powerful dashboards giving you the tools you need to take your company to the next level of success and profitability.